Ecommerce: Formulation of Strategy Paperback

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Ecommerce: Formulation of Strategy by Robert T. Plant

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  • Publisher ‏ : ‎ Pearson P T R; Illustrated edition (May 31, 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 343 pages
  • ISBN-10 ‏ : ‎ 0130198447
  • ISBN-13 ‏ : ‎ 978-0130198440

(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce–Case studies.


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