Creating Brand Loyalty Paperback

Purchase & earn 5 points!R250.00

1 in stock

Or split into 4x interest-free payments Learn more

Description

Creating Brand Loyalty:

                                 The Management of Power Positioning and Really Great Advertising by Michael W. Maloney and Richard D. Czerniawski

  Paperback

Pre-owned product in good condition

The vast majority of ads are mediocre — but don’t blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don’t understand their own responsibilities in the ad creation process — or how to marriage the delicate relationship with their agency.

You were not leaving your cart just like that, right?

Enter your details below to save your shopping cart for later. And, who knows, maybe we will even send you a sweet discount code :)

× WhatsApp