Built To Last: Successful Habits of Visionary Companies (Paperback)

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EAN: 9780712669689 SKU: BB-0362 Category: Tags: , , ,

Description

Built To Last: Successful Habits of Visionary Companies

Condition: Pre-owned; Very Good (VG)

Author: James C. Collins, Jerry I. Porras

Format: Paperback

ISBN 10: 0-7126–6968-X

‘This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

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